So What Exactly is Off Page SEO?

You may be curious as to what an off page SEO is, well this type of SEO deals with all of the activity that occurs off the page when optimizing a website, it relates to excellent back links. The relative publishers linking to your site affect the ranking on the search engine, by interacting with other publishers, writing guest posts on these websites the traffic to your website can be increased. A large influx of links establishes that your website is authoritative. Off page SEO techniques help strengthen the influence and relationship your website has with other websites. It improves your website’s reputation and authority, these factors ensure more traffic is generated since your website is considered a trusted and reputable source.

In simpler words off page SEO conveys user’s opinions about your site to Google. For example, if your site has excellent back links, search engines will know your website has valuable content and display it more to users. So let us discuss some key factors that can affect the success of your off page SEO.

Factors Affecting the Success of Off Page SEO

The Use of Excellent Backlinks

Establishing excellent backlinks can make or break your off-page SEO. High value back links prove to search engines that your site has valuable content, websites with excellent backlinks rank higher than the sites that have fewer or none. There are three main types of backlinks:

Natural Links: Natural links are assigned organically, the owner of the website does not necessarily need to take action. For example, you could link your favorite recipe to an article regarding food. 

Manually Built Links: Manual links are acquired with the use of measured link building tactics. Such as requesting customers to share your content or link your website. 

Self-created links: These types of links include acts like adding backlinks to an online directory or forum etc. however, the methods used have to be ethical.

Certain qualities of backlinks ensure a perfect strategy with excellent results, such as the popularity and novelty of the links you use, the relevance and authority of the links, the trustworthiness of the site being linked, the quantity and quality of the links you use, and the quality of the anchor text that is supplied.

Off Page Activities Excluding Links

 Although receiving backlinks from external websites is the most frequently used off page SEO strategy, there are various other activities that occur outside your own website that can help improve your website ranking. These can include, but not be limited to, social media marketing, posting blogs, sponsoring various popular brands, sharing content through influencers. It is imperative to remember, however, that the end result is generating traffic by creating links and references to your website through other external websites and activities. Whether it is through backlinks, social media mentions or otherwise, these can all help improve site ranking. Off page SEO depends on user preferences, the content they share or links they reference, it can affect your organic SEO as well as local SEO.  

 

Incorporating Graphic Media

People like to watch entertaining videos or animations, it offers a sense of relief from reality, hence the popularity of social media platforms. Social media is an excellent marketing tool, viral videos and images have a lot to offer, using those tactics for your off site SEO can garner attention and increase outbound activities. It helps to promote your business and captivates customers, it is an excellent method to improve off page SEO. Videos get more likes, comments and shares, the audiences love them, it helps gain brand awareness. In addition, the links that you get from those social media platforms act as excellent valuable references. And to top it all off, SEO will help you in optimizing your files and videos including the titles and descriptions, thus garnering more views.

Why is Off Page SEO so Important?

Off-page SEO is immensely prized because it helps to portray your website as valuable, reliable and relevant to search engines. Every link that you obtain acts as a confirmation that your site is well liked with good references and connections, thus external sources and websites can facilitate your off page SEO and improve your rankings on search engine results. There are various benefits of off page SEO, to explain this point let us take a look at an example, if two travel websites have similar content and on page SEO strategy, which one do suppose would have a higher ranking? Obviously the site with better quality backlinks and off page SEO will have the last laugh. Off page SEO plays a crucial role in search engine ranking even if you cannot judge based off face value, if one of the travel websites has more backlinks from trustworthy sources, whereas the other website has received zero shares or backlinks, the website with more backlinks and popular online presence is most probable to rank higher. Using an abundant amount of off page SEO factors, proves your worth to search engines and directs users to your website more. A helpful tip is to always remember that a successful off page SEO trails after you establish an excellent on page SEO, they both go hand in hand, and although the importance of on page SEO far outshines that of the off page SEO it still plays a crucial role. Last but not least, avoid and black hat, illegal, fraudulent practices, do not bother wasting time and effort on them, it could jeopardize your trust, reliability and traffic, you could even acquire penalties from, get blocked or blacklisted.