So What Exactly is On-Page SEO?

This type of SEO focuses on all of the content that is viewed on the main page when accessing a website. Certain keywords have a higher search volume, by researching those words a general knowledge of the updated content needed to keep a website fresh can be found. It improves the strategies needed to optimize your website, certain factors help search engines understand the main summation of the content to analyze the value of the website. On-Page SEO includes finding the most optimum keywords to display on the webpage through keyword research, publishing quality content that caters to the audience’s needs, and keyword optimization which requires displaying the optimum keywords in the right places on your webpage. However, the practice of using specific one-word keywords is outdated, but worry not, we have just the guide to help you. By focusing on certain factors you can set up an effective On-Page SEO.

What Is a Page Title?

The single lines of text that you click on to open a webpage are page titles, they are also used to bookmark a webpage of your choice. They can also be referred to as a little description of the page, think of it as a book title, but for a webpage. The page title is a short piece of code in HTML format, a hyperlink enclosed within HTML tags. When you search on or click on the title, it usually appears without the visible addition of tags. By optimizing your web pages’ page titles through SEO, you can increase the probability and frequency of the title being clicked or accessed. To ensure that your page title is excellent, make sure the title is unique and the perfect length, use accurate and relevant words, and make sure it grasps people’s attention. This results in a well-optimized website and heavy traffic.

What Is a Meta Description?

Meta descriptions are concise descriptions of a webpage summarizing the content it contains, exactly like the short synopsis of a movie or. Similar to page titles, meta descriptions are written using HTML codes, it is usually enclosed between the HTML tags after the page title. Dull and below-par meta descriptions go unnoticed, hence reducing the traffic that clicks on the link. Following the advice of page title, ensure your meta description is precise, interesting, and captures user attention. The resulting website will drive traffic to your website. Coordinate the meta description with your page title for a bolder aesthetic, color-coding them is also a preferred method of upgrading it. Whatever route you take to optimize your meta description, make sure it is benefitting you at the end of the day.

What Are Meta Tags?

Meta tags are small collections of text that describe the content displayed on the page, they are present only in the source code of the webpage, not the main webpage. They help each search engine know what the webpage is about. Meta tags only show up in the source code, usually at the header of the page, and hence are merely visible to search engines, not the people viewing the webpage. There are four major types of meta tags that can very likely increase traffic available to your webpage and come in handy: Meta Keywords Attribute (A series of relevant keywords that come in handy for your webpage), Title Tag (As mentioned above, this is the single line of text functioning as the title of your webpage), Meta Description Attribute (A concise description of the content), and Meta Robots Attribute (This helps search engines to determine the action to take with your webpage).

What is Image Alt Text?

Alt-text is a written display of what the image on a web page is showing if the image fails to load on the viewer’s screen. It is referred to as “alt tags” or “alt descriptions,” alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. This text facilitates screen reading tools in describing the image and helps search engines to scope out your webpage and rank it higher. Optimizing your website’s image alt text through the use of SEO is a definitive route for improving your viewer experience and boosting your business’ popularity. The best image alt texts are precise, concise and descriptive. Keep the description interesting and inclusive, however, ensure that the image alt text is within the image context and does not stray from what the image is about.  In most content management systems (CMSs), clicking on an image in the body of a blog post produces an image optimization or rich text module, where you can create and change the image’s alt text.

What are Internal Links?

The internal links on your web page assist viewers by encouraging them to become a customer or follower by keeping them fully engaged. Internal links are more visible to the users, hence improving your site’s overall authority. Internal links are often used to perform certain actions, such as prompting a user to click a link or read more about a certain topic, or maybe ask them to contact your office. Your website’s prominence and ranking can be improved with the addition of internal links. The displayed hyperlink should be unique and descriptive enough to encourage users to click on it. The search engine should be able to discern what your webpage is about based on the internal links, a website easy to access and navigate through is popular with users and search engines alike, thus ranking your page higher. 

What are External Links?

External links are informative links to other outside websites that improve your credibility. It is best to use links of high quality and a good quantity, links should be trustworthy and you should avoid spam links at all costs. Linking to outside websites is beneficial, as long as the content is relevant and comes from authentic sites, and it certainly does not hurt to link popular sites that are highly ranked and popular. Whenever you link to another site, it improves your authority by providing users with references, those sites might also then link your site to theirs thus increasing your traffic and proving that your content is valuable. External links are a great approach to interact and connect with an audience and immerse yourself in the world of digital marketing. Alongside linking outside sites, you should also focus on inbound links that will improve your traffic.